Racist

My job has me dealing with some of the nicest and best people I've ever met, and most days I really appreciate the interaction with some of these people. On the flip-side, I occasionally get the scum of the earth pricks who just make it their ever living goal in life to mess with everyones life. Saturday was one of those days.

Now I'm not going to go into details about what all happened, but when some lady who just happens to be African-American, starts demanding things that go above the limits of my company, to me she's just another customer. I deal with this all day. Then she starts yelling at my other coworkers that they're all "white pieces of shit" and nothing but "trailer trash." To me, this is just another day. But from there it starts turning into how we're all racist and the only reason we're not going above and out of our way and breaking our own company rules, is because she's black.

How do people justify constantly degrading people and trying to always become the victim? And how do you even throw in justifying race into that mixture. I'm not a racist, never been one. I hang out with people who are not white quite often. One of my best friends, who I consider to be almost like a sister, is black. Last time I checked, I'm still a member of the Black Student Union. And here I am, just some white kid from Utah. And I'm pretty sure I'll never try to blame my race for any problems that occur in my own life.

Politics

With this year being a presidential election year, it seems we've all been over run with constant news stories and negative adds showing off our next round of presidential hopefuls. And I don't know about most of you, but I'm so sick and tired of turning on the news every day and getting story after story of "who said what about who." It's politics. It's a dirty game and nobody in it is a squeaky clean as they all love to claim to be.

And what I'm most worried about, is in next January when the next president is elected, how will we all be reacting to it. I'm extremely worried about it, since it seems like we don't really hold any respect for our presidents anymore. What is going to happen on January 1st when a new president takes office and suddenly we have all these citizens who want to kill our current president and on that special day they turn from shouts of "Kill Bush" to "We Love So and So."

Regardless of your political alignment, what kind of a message are you sending people with these kind of slogans? So on January 1st all extreme left will take down their next criticism of our president and get behind the new one. But what of everyone who supported the current president. Are they all supposed to forget that a large number of citizens didn't support their president, so they should ignore the next one to come into office?

It just seems extremely hypocritical that on that magical day everyone who wore "Impeach Bush" t-shirts and those who supported him will switch places. Our whole political landscape needs to be re-evaluated. Regardless if you like or support this president or the next, don't you think we should have at least a little bit of respect for the presidential position? Because I'm pretty sure that's been lost over the last ten years or so.

Prospectus Draft

American Red Cross

Lewis and Clark Blood Services Region

6616 S. 900 E.

Salt Lake City, UT 84121

801-892-4000

Glen Jacobsen

Donor Service Director

777-333-5555

glenjacobsen@redcross.org

Mr. Tim Jennings

Manager of Admiral Beverage Corp.

2780 N. Highway 89

Ogden, UT 84404

Dear Mr. Jennings:

My name is Glen Jacobsen from the American Red Cross. As you may know, the Red Cross is a non-profit organization providing over half the nation’s blood supply through generous donations. We ask you for a donation of $100,000 worth of products to adequately replenish our donors from the loss of blood they generously give to save lives. A few minutes of refreshments gives blood donors replenishment from their decrease in fluid volume. You will also have the satisfaction of knowing you helped each blood donor save up to three lives.

As one of the nation’s largest manufacturers of snack products, you have the resources available to help fund our mission to save lives. Last year you gave over $6.4 billion in good will charities and you are known for your contributions. With the American Red Cross you, will know your money is going toward a great cause.

You will be helping to ensure that blood is there when you or someone close to you may need it. Most people don't think they'll ever need blood, but many do.

The American Red Cross Lewis and Clark Region is a major supplier in Utah, Idaho and Montana. With the help of volunteer blood donors, the region is the primary blood supplier for over 120 hospitals and medical centers in the area. To provide care for these centers, we would like to use the money for $50,000 in drinks and $50,000 in snacks.

Thank you for taking the time to read our proposal and we look forward to hearing from you. Please contact our public relations director, Hi-C Group, for any questions at 555-357-7535 or hi-cgroup@redcross.org.

Sincerely,

Glen Jacobsen

Donor Service Director

American red Cross

Final Positioning Paper

Team Hi-C

Clayton Mackay, Jessica Collett, Corey Sparks

Positioning Paper Assignment

JCOM 2310

March 19, 2008

As the head of PR for Burger Planet, we’ve decided to change our menu in a few different ways to bring in a wider variety of customers to all of our stores. Recent surveys have showed that women in their 30s and 40s have stopped coming to Burger Planet and we believe that this has to do with our menus containing mostly burgers and fries and the ever growing number of health conscious customers. We’d really like to see an increase in this target audience, since most women in their 30s and 40s have families and are often in charge of dinner for their families.

We’ve decided first off to bring in Jayne Petersen who has recently gained enormous commercial success due in part to her being Opal Whitcomb’s personal trainer and helping her loose and keep off weight. With her as a spokesperson, we will appear to this certain age group of ladies since a large number of them have seen her often on television and she promotes healthy lifestyles.

We’ve also added a lot of great new items to our already stellar menu that should appeal to the more health conscious customer. We’ve added white meat chicken breasts and we also offer the option to buy the chicken breast wrapped in lettuce in case they are also on a low-carb diet. Customers can also ask to hold the mayo off of their sandwich which will reduce a sandwich by as much as 500 calories. None of our competitors offers a similar entrée.

We also added apple slices to the menu so customers can choose from their choices of five different fruits: apples, bananas, grapes, peaches, or pineapples. We also added three brand new salads to give our customers another healthy option to choose. Many of our competitors have been offering salads for years and for many of our customers seem to enjoy the option of choosing them.

We will kick off our new media campaign by having a large gathering at Times Square with both Corny the Clown and Jayne Petersen there. We will also begin airing multiple commercials showing off our new items on television, the internet, and on radio and by running lots of events in multiple states.

We believe that these events will help bring in more women in their 30s and 40s along with more of the ever increasing number of health conscious consumers. By giving customers a healthy reason to come to Burger Planet, we hope to increase the number of people who come to our restaurants which will increase our revenues and give us a better public appearance.

Media Pitch

Dear Mr. Frazier,

I'm writing to you to let you know of a great local association that many of your readers might be interested in knowing about. The Cache Valley Area Investors Association is a locally operated organization started by Preston Parker, a teacher up at Utah State University. It has about 40 members and meets every other Thursday at the Cache Chambers of Commerce at 7:00 p.m.

This organization tries to help its members earn residual income so they can hopefully become financially independent so they don't have to live paycheck to paycheck. The CVAIA is a free organization and its members help set the topics for the meetings. If you want to learn how to invest your money to get 25% returns, they can teach you. Need to know how to buy stock? No problem.

This is a great organization that can help all of you readers make a better life for themselves and their families. You can contact me, Corey Sparks, at 435-770-1129 or at corey.sparks@aggiemail.usu.edu. Thank you for your time and consideration. I would love to answer any of your questions and look forward to hearing from you soon.

Sincerely,

Corey Sparks

Public Relations Advisor

Press Release #4 Final

For Immediate Release

February 28, 2008

Contact: Rex Davis, owner

Kick the Can

435-770-2083

Kick the Can Garbage Removal Starts Up

LOGAN, Utah- A brand new and exciting business is just starting up in Cache Valley for both commercial and household use. Have you ever forgot to put your trash can out on the street the night before garbage day? Instead of trying to cram another week of garbage into your already packed trash can, call Kick the Can instead. Within in 24 hours, they can pick up any trash can in Cache Valley and haul away all of your unwanted trash.

Kick the Can is also available for commercial site clean ups, recyclables, lawn trimmings, and any other garbage removal you can need. Free bids are available on how much it will cost to remove your trash.

Kick the Can is a Cache Valley owned business started in February by Rex Davis.

So instead of being left with all of your smelly garbage, take the smart way out and call Kick the Can now.

For more information contact Corey Sparks, Public Relations Advisor, at 435-770-1129 or at coreysparks@aggiemail.usu.edu.

Press Release for JCOM 2300

Corey Sparks

JCOM 2300

Assignment #2

I picked a recent press survey from BMW to do my assignment on. The press release from BMW was an announcement for the MINI John Cooper Works and the MINI John Cooper Works Clubman. This announcement shows that they are taking a previous model of their MINI and their even newer Clubman and are making a higher grade model more in line for those people who like to drive everywhere like it’s a race. These two specific models are driver’s cars. From their bigger and faster engines down to their redesigned underpinnings that will help the car be more stable and able to turn sharper.

The first article I found was at a website called Autoblog. This is a site where they take all the news that comes out in the automobile industry, in this case the actual press release, and then they write an article about what they really think of it from a consumer standpoint. This article was written by Michael Harley and was a very positive overview of the press release. He goes through and talks about how the new engine will be even faster then the old one. The new suspension and transmission are both upgrades as well, along with a newly upgraded interior that give the car an even better look as well. The overall tone of the article was extremely positive, with nothing in it that showed a negative side. Even the sticker price for the car was mentioned, but right afterwards he hinted that you might need to “storm your dealers” explaining that for what you are getting, it really is a good price.

The automobile world is very vocal if they think that any new innovations that a company is coming out with soon, might be a bad idea. But the one thing you can always count on, is if you have a company, like BMW, that is highly regarded especially as a “driver’s car company” any new press release that adds to this overall idea will be regarded extremely highly. It’s just how most people want to envision driving a car everyday of their lives.

The next article I found was at a website called Winding Road that seems to cater pretty exclusively for those people who like to drive a car like they envision it should be driven. Meaning if you own a car that has any sort of history as a race car, then you shouldn’t hesitate to drive your car that same way. The article was written by Dustin P. Walsh and is another announcement for the brand new MINI’s. The cars originally debuted at the Geneva Motor Show and this article just goes into a little more explanation about them. It talks about the brand new turbocharged and direct injected engine putting out 207 horsepower and how fast to 60 miles per hour it will be. It also goes into minimal detail about some of the new upgrades: light alloy rims, light and extremely high- performance brakes, a new exhaust system, and a modified six-speed manual transmission.

The overall tone of this article is once again extremely positive as well. Both of these two editors probably pride themselves on being very knowledgeable on how to drive a car, and they both probably like BMW. Most people usually have a pretty hard time finding a lot of fault with a company like BMW, because they market themselves so well. The company logo is “BMW, The Ultimate Driving Machine.” And if you drive a BMW, you totally believe in this. Ask either one of my parents. They bought one a few years ago, and not only did I always have to hear about how great their car was, over and over again, but they were extremely proud of that car. I think with the great engineering and great marketing of their products, bring about an immense source of pride and happiness to the customers.

These two articles were actually incredibly easy to find using Google’s search engine and the simple key words from the press release. If you are in the automobile industry you probably like to talk about cars all the time. And there are multiple magazines out there that contribute to these desires. The automobile industry is changing incredibly fast, especially in the face of all the environmental concerns and the fact that the government is getting ready to enforce a few laws in the next few years. The press release that I used was very good. It talks about the upcoming cars in a way that makes them look like everybody who wants to be somebody should own one. My only complaint was after the first couple of paragraphs, it lapsed into lots of technical specs that really made me just gloss over some of the paragraphs. And the press release was incredibly long. Automobile companies are always bringing out special editions and more superior upgraded models every year, and for the most part these “new” cars are always looked upon eagerly and with a feeling of longing towards them. This press release was no different. In the past, MINI has taken the John Cooper name, upgraded their current platforms, and sold these upgraded models for a premium price above the everyday current models. It seems like they’ve found a winning idea that their consumers appreciate, and they’re following the proven road and doing it once again.