Friday, March 21, 2008

Final Positioning Paper

Team Hi-C

Clayton Mackay, Jessica Collett, Corey Sparks

Positioning Paper Assignment

JCOM 2310

March 19, 2008

As the head of PR for Burger Planet, we’ve decided to change our menu in a few different ways to bring in a wider variety of customers to all of our stores. Recent surveys have showed that women in their 30s and 40s have stopped coming to Burger Planet and we believe that this has to do with our menus containing mostly burgers and fries and the ever growing number of health conscious customers. We’d really like to see an increase in this target audience, since most women in their 30s and 40s have families and are often in charge of dinner for their families.

We’ve decided first off to bring in Jayne Petersen who has recently gained enormous commercial success due in part to her being Opal Whitcomb’s personal trainer and helping her loose and keep off weight. With her as a spokesperson, we will appear to this certain age group of ladies since a large number of them have seen her often on television and she promotes healthy lifestyles.

We’ve also added a lot of great new items to our already stellar menu that should appeal to the more health conscious customer. We’ve added white meat chicken breasts and we also offer the option to buy the chicken breast wrapped in lettuce in case they are also on a low-carb diet. Customers can also ask to hold the mayo off of their sandwich which will reduce a sandwich by as much as 500 calories. None of our competitors offers a similar entrĂ©e.

We also added apple slices to the menu so customers can choose from their choices of five different fruits: apples, bananas, grapes, peaches, or pineapples. We also added three brand new salads to give our customers another healthy option to choose. Many of our competitors have been offering salads for years and for many of our customers seem to enjoy the option of choosing them.

We will kick off our new media campaign by having a large gathering at Times Square with both Corny the Clown and Jayne Petersen there. We will also begin airing multiple commercials showing off our new items on television, the internet, and on radio and by running lots of events in multiple states.

We believe that these events will help bring in more women in their 30s and 40s along with more of the ever increasing number of health conscious consumers. By giving customers a healthy reason to come to Burger Planet, we hope to increase the number of people who come to our restaurants which will increase our revenues and give us a better public appearance.

Friday, March 7, 2008

Media Pitch

Dear Mr. Frazier,

I'm writing to you to let you know of a great local association that many of your readers might be interested in knowing about. The Cache Valley Area Investors Association is a locally operated organization started by Preston Parker, a teacher up at Utah State University. It has about 40 members and meets every other Thursday at the Cache Chambers of Commerce at 7:00 p.m.

This organization tries to help its members earn residual income so they can hopefully become financially independent so they don't have to live paycheck to paycheck. The CVAIA is a free organization and its members help set the topics for the meetings. If you want to learn how to invest your money to get 25% returns, they can teach you. Need to know how to buy stock? No problem.

This is a great organization that can help all of you readers make a better life for themselves and their families. You can contact me, Corey Sparks, at 435-770-1129 or at Thank you for your time and consideration. I would love to answer any of your questions and look forward to hearing from you soon.


Corey Sparks

Public Relations Advisor